Module 2: 

Using data to understand immunization behaviour and build demand strategies

The purpose of this module is to help you answer the most fundamental question for evidence based strategies: How do you know? This question can be answered by looking into different sources of social and behavioural data, and understanding when to use each source and research method. Understanding what tools to use for social data collection is crucial for uncovering people’s real motivations behind their choice to vaccinate or not. This module will take you through the most appropriate tools to use to understand people, their context, and the drivers for health and immunization-seeking behaviour. 
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Module 2 Objectives

Identify the data sources that can be mined to understand people's thinking, motivation and behaviour

Identify the types of research tools that can be used to uncover people's thinking, motivation and behaviour

Understand the benefits and limitations of different data sources and collection methods and when to use each

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